Modest Monday: Is Modest Hottest?

If you spend any time on the modest fashion side of the internet, you're sure to come across the term "Modest is Hottest". It rhymes, it's cute, it seems like a harmless way of promoting modest fashion and assigning it value. Maybe it isn't harmful, but is it helpful?

I've never liked the term. I know the point is to draw some positive attention to modest fashion, but even beyond its irreverence, it seems inconsistent with modesty. Is hotness the point of modesty? Me thinks not. Modesty should not mean dressing badly. It should not mean looking frumpy. It most certainly should not mean making oneself less attractive. But it also shouldn't be about hotness.

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